- The Customer is the most important person ever in SignOnAfrica.
- The customer is not Dependent on us... We are dependent on him/her.
- The Customer is not interrution of our work... he is the purpose of our work.
- We are not doing a favour by serving him... He is doing us a favour by giving us the opportunity to serve him.
- The Customer is not someone to argue or match wits with...
- The Customer is a person who bring us his want... It is our job to handle it profitably to him and to ourselves.
